Thursday, March 22, 2007

Share a good story

20. Share a good story.

Stories stick longer than principles and grab people’s attention. Storytelling is a skill that comes with practice and anyone can learn it. First, share something you have personally experienced. Second, tell the story with the intent of connecting with others and not impressing them. Third, put your heart into it. Fourth, assume others want to hear your story and tell it with confidence and energy.

To apply this principle: Forget about being a professional storyteller before telling a story. Ask how you can get your point across more effectively with a story. Tell a story instead of just relaying facts.


From: 25 Ways to Win with People, by John Maxwell and Les Parrott.

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